How long should sales onboarding take?

Plan a structured first week ending in a certification roleplay, then treat the following weeks as coached live selling rather than more classroom time.

What should a sales training program cost?

It depends whether you run it or someone runs it for you. Our self-serve kit is a one-time $297 USD. A managed engagement where we recruit, train and manage the reps is quoted on a call.

How do we stop training from being forgotten?

Tie it to a written playbook, certify against it, review one real call per rep each week, and publish the KPIs. Reinforcement is the part most programs skip.

How to Build a Sales Training Program That Sticks

Build a sales training program in three layers. Onboarding is a structured first week covering product, ideal customer, script and objections, ending in a certification roleplay. Reinforcement is weekly call review and coaching against the same playbook. Measurement is a small set of KPIs, such as conversations, booked meetings, show rate and close rate, that show whether behaviour actually changed.

Nationwide Sales