How to Build a Sales Team: Build, Train, Launch

To build a sales team, work in four stages. First model the numbers so you know how many reps, conversations and closes the target revenue requires. Second design the structure, territory and compensation. Third recruit against a defined profile and train with a written playbook and scripted roleplay. Fourth launch with daily KPIs, call review and weekly coaching so behaviour is corrected in the first 30 days rather than the first quarter.

Nationwide Sales